- Before
- Writes bills, notices, letters and text messages in English and reviews the Arabic, sharing Lumina's 46 templates with a second writer. “I rewrite what I'm told to. I never know which sentence is the problem.”
- Now
- Sees the calls each paragraph caused and the customers' own words beside a plain rewrite in both languages, and accepts, edits or rejects each one.
One bill template, from the call gutter to the print run
Lumina Utilities sends about 412,000 electricity and water bills a month, in English and Arabic. On Tuesday 13 Oct 2026 at 09:10, change request CR-2611 “Q4 bill refresh” opens for LU-BL-01 Monthly electricity and water bill, v4.2, due for the 1 Dec 2026 print run. Here is what happens next, screen by screen, in the working solution.
- 0109:10
The bill opens with the calls beside every paragraph
Leila Mansour · Customer communications writerLeila is the writer on the bill. The review shows the live v4.1 wording redlined, the plain v4.2 rewrite beside it, and a call gutter on the left: 0 calls on the greeting, 147 on the amount due, 212 on the estimated reading. The scoreline reads reading age 13 against a target of 9, required items 7 of 12, 641 calls linked plus 101 emails and chats, and 10 findings open — 6 high, 2 medium, 2 low.
¶3 Estimated reading · “Drove 212 calls last quarter” · Missing · how to send your own reading · Rights Code §3.4
- 02Two minutes
Read, scored, checked, linked and rewritten
The six agentsThe template reader splits v4.2 into 8 paragraphs and pairs the Arabic twin. The plain-language reviewer scores reading age 13 in English and 14 in Arabic, with 15 terms from the word list. The required-content checker finds 7 of 12 items present, 4 missing and ¶7 contradicting §6.2. The call-driver linker searches 18,240 voices from 90 days and links 641 calls to 7 paragraphs; the rewrite writer drafts 7 rewrites in both languages.
Bilingual checker: “2 mismatches in the live wording · 0 in the rewrites”
- 03Why they called
Challenge CH-4F21: readings ignored, bills stay on estimates
Call-driver linkerIn Call drivers, Voice of Customer challenges are joined to the words that cause them. CH-4F21 carries 268 calls in Jul–Sep: 212 land on ¶3 of the bill and 56 on the estimated-bill text message. The linker judges that words can fix it — the bill never says how to send a reading, or by when — and that the 38 photo readings that were never booked are a process cause for Billing operations.
In their words: “It says estimated. Estimated how? I sent a photo of my meter two weeks ago.”
- 04One click
The rewrite tells customers how to send a reading
Leila Mansour · Customer communications writerThe plain rewrite of ¶3 says the meter could not be read, that the estimate is based on use at the same time last year, and to send a reading in the Lumina app by 20 November 2026. Its reading age falls from 14 to 8 and it adds required item 5. Leila accepts it; the bill's reading age moves from 13 to 12 and its required items from 7 to 8.
“¶3 accepted · reading age 13 → 12 · required items 7 → 8”
- 05Compare languages
The Arabic and the English must say the same thing
Bilingual checkerArabic and English sit side by side, paragraph by paragraph, with checks for numbers, dates, content, merge fields and plain tone. The live bill has 2 mismatches: in ¶3 the Arabic asks for a reading before the 15th while the English gives no date, and in ¶2 the Arabic leaves out the sentence on payments applied to the oldest balance. The v4.2 rewrites give one date, 20 November, in both.
Reading age 13 in English, 14 in Arabic · 6 merge fields, the same in both languages
- 06High · Legal signs
The late-payment line broke the 10-day notice rule
Required-content checker¶7 says non-payment “may result in suspension of supply without further notice”, and never mentions payment plans. Its 81 calls include a customer whose father is on oxygen at home. The rewrite offers a payment plan in the app or on 800 586462 and says supply is never cut off without 10 days’ written notice. ¶8 adds the right to ask the Utilities Ombudsman Office to review a complaint and the Priority Care register; both go to Legal.
In their words: “Your bill says you can cut me off without telling me. My father is on oxygen at home.”
- 07Words cannot fix it
Not every call is the wording's fault
Mariam Saeed · Customer communications writerCH-9D02, “Planned-outage notice arrives after the outage starts”, carries 403 calls on the electricity interruption notice. The linker finds the wording clear: the notice goes out 24 hours before the work, and 31 % of notices in Q3 reached customers after the work had started. Mariam sent it to Network operations as a timing problem, with the calls as evidence, instead of rewriting a notice that was not the cause.
“Words cannot fix this. Owner: Network operations.”
- 08Sent for approval
Compliance confirms 12 of 12; Legal e-signs the rights
Yusuf Al-Amiri and Hannah BrooksWith all 7 rewrites accepted, Leila sends CR-2611 for approval at reading age 8. Yusuf, the regulatory compliance officer, confirms 12 of 12 required items. Hannah Brooks, legal counsel, e-signs the wording of ¶7 Late payment and ¶8 Help and complaints in English and Arabic, with the meaning of her signature: “Approved as legally correct”.
“We will never cut off your supply without writing to you at least 10 days before.”
- 09Released
Released to the 1 Dec 2026 print run
Farah Siddiqui · Head of Customer CommunicationsFarah releases LU-BL-01 v4.2 to the print run in 1 day, inside the 5-working-day review clock. The record holds every step, people and agents alike: the agents' review, each rewrite Leila accepted, Yusuf's confirmation, Hannah's signature and the release. The record exports with its findings, edits, signatures and versions.
“Released · LU-BL-01 v4.2 prints on 1 Dec 2026 · calls measured for 90 days”
- 1090 days later
The calls are counted, not assumed
Call-driver linkerImpact shows the proof from the last rewrite: the 10-day disconnection notice LU-NT-04 v3, released 14 Jul 2026, went from 312 to 198 calls a quarter, payment plans set up from it rose from 410 to 655, and complaints about it to the Utilities Ombudsman Office fell from 9 to 2. For CR-2611 the forecast is 418 calls a quarter against a target of 427 or fewer.
“Target: a third fewer · met” · these 5 challenges account for all 114 fewer calls