WorkflowCustomer Experience & Voice of Customer

Customer Communications Review

Customer communications review for utilities: plain, compliant bills and letters in Arabic and English, with the calls each sentence caused

Plain, compliant bills and letters in Arabic and English.

See one case, screen by screen ↓
target35%fewer confusion calls on each rewritten template — the forecast's working figure, a little under the 37 % seen on the last notice rewritten
target12of 12required customer rights on every bill before it is sent, including the Priority Care register — the live bill carries 7
estimated200KAEDa year in calls avoided: 16,480 calls a year linked to wording × 35 % × AED 35 a call
demo−37%calls a quarter on the rewritten 10-day disconnection notice, 312 → 198, with Ombudsman complaints about it down from 9 to 2
The problem

Why one sentence on a bill fills the phones for a quarter

Bills, disconnection notices and letters are written in the language of the tariff order: “any variance between estimated and actual consumption shall be reconciled upon the subsequent actual reading”. At Lumina Utilities the monthly electricity and water bill has a reading age of 13 against a plain-language target of 9. It carries 7 of the 12 items the Customer Rights Code requires, and its late-payment line — “suspension of supply without further notice” — contradicts the rule that supply is never stopped without 10 days’ written notice. The Arabic version asks for a meter reading “before the 15th”; the English gives no date at all.

Every one of those sentences turns into contacts. In Jul–Sep 2026 Voice of Customer linked 4,120 calls to wording in Lumina's 46 templates, 641 of them to the monthly bill alone. Yet a template change still goes round as a tracked-changes document by email to compliance and legal, readability is checked by hand if at all, nobody can say which paragraph caused last quarter's calls, and nobody measures whether the new wording reduced them.

typical499of 1,000US residential electric customer satisfaction in 2025, a record low, as bills rose
typical$9.54a callaverage cost of a utility call (about AED 35) — paid again for every confused customer
demo4,120callsin one quarter linked to the wording of 46 bill, notice and letter templates
Where a template change's working days goestimated
By hand15 days
With the solution2.2 days
  • Reading the template for jargon, reading age and unclear amounts3 → 0.1 d
  • Checking the required customer rights, clause by clause2 → 0.2 d
  • Finding which wording drives calls, emails and chats3 → 0.1 d
  • Rewriting in English and matching the Arabic3 → 0.8 d
  • Compliance and legal review rounds, sign-off and release4 → 1 d

Estimated split for one bill or notice change, in working days: by hand, a change goes round for about three weeks; with the solution the target is about two days, inside a 5-working-day review clock.

How it works

How a template is reviewed

Six agents redline every paragraph and show the calls it caused; the writer accepts each edit, legal signs.

What comes in
Templates in46 templates · bills, notices, letters, messages
Agents at work
Template readerparagraphs + fields
Then
Plain-language reviewer
Required-content checker
Call-driver linker
Then
Rewrite writerEnglish + Arabic
Then
Bilingual checkerdates, rights, figures
A person decides
Communications writeraccepts each edit
What comes out
Plain rewrite, two languages
Every required right present
Signed and released
One case, step by step

One bill template, from the call gutter to the print run

Lumina Utilities sends about 412,000 electricity and water bills a month, in English and Arabic. On Tuesday 13 Oct 2026 at 09:10, change request CR-2611 “Q4 bill refresh” opens for LU-BL-01 Monthly electricity and water bill, v4.2, due for the 1 Dec 2026 print run. Here is what happens next, screen by screen, in the working solution.

  1. 0109:10

    The bill opens with the calls beside every paragraph

    Leila Mansour · Customer communications writer

    Leila is the writer on the bill. The review shows the live v4.1 wording redlined, the plain v4.2 rewrite beside it, and a call gutter on the left: 0 calls on the greeting, 147 on the amount due, 212 on the estimated reading. The scoreline reads reading age 13 against a target of 9, required items 7 of 12, 641 calls linked plus 101 emails and chats, and 10 findings open — 6 high, 2 medium, 2 low.

    ¶3 Estimated reading · “Drove 212 calls last quarter” · Missing · how to send your own reading · Rights Code §3.4

  2. 02Two minutes

    Read, scored, checked, linked and rewritten

    The six agents

    The template reader splits v4.2 into 8 paragraphs and pairs the Arabic twin. The plain-language reviewer scores reading age 13 in English and 14 in Arabic, with 15 terms from the word list. The required-content checker finds 7 of 12 items present, 4 missing and ¶7 contradicting §6.2. The call-driver linker searches 18,240 voices from 90 days and links 641 calls to 7 paragraphs; the rewrite writer drafts 7 rewrites in both languages.

    Bilingual checker: “2 mismatches in the live wording · 0 in the rewrites”

  3. 03Why they called

    Challenge CH-4F21: readings ignored, bills stay on estimates

    Call-driver linker

    In Call drivers, Voice of Customer challenges are joined to the words that cause them. CH-4F21 carries 268 calls in Jul–Sep: 212 land on ¶3 of the bill and 56 on the estimated-bill text message. The linker judges that words can fix it — the bill never says how to send a reading, or by when — and that the 38 photo readings that were never booked are a process cause for Billing operations.

    In their words: “It says estimated. Estimated how? I sent a photo of my meter two weeks ago.”

  4. 04One click

    The rewrite tells customers how to send a reading

    Leila Mansour · Customer communications writer

    The plain rewrite of ¶3 says the meter could not be read, that the estimate is based on use at the same time last year, and to send a reading in the Lumina app by 20 November 2026. Its reading age falls from 14 to 8 and it adds required item 5. Leila accepts it; the bill's reading age moves from 13 to 12 and its required items from 7 to 8.

    “¶3 accepted · reading age 13 → 12 · required items 7 → 8”

  5. 05Compare languages

    The Arabic and the English must say the same thing

    Bilingual checker

    Arabic and English sit side by side, paragraph by paragraph, with checks for numbers, dates, content, merge fields and plain tone. The live bill has 2 mismatches: in ¶3 the Arabic asks for a reading before the 15th while the English gives no date, and in ¶2 the Arabic leaves out the sentence on payments applied to the oldest balance. The v4.2 rewrites give one date, 20 November, in both.

    Reading age 13 in English, 14 in Arabic · 6 merge fields, the same in both languages

  6. 06High · Legal signs

    The late-payment line broke the 10-day notice rule

    Required-content checker

    ¶7 says non-payment “may result in suspension of supply without further notice”, and never mentions payment plans. Its 81 calls include a customer whose father is on oxygen at home. The rewrite offers a payment plan in the app or on 800 586462 and says supply is never cut off without 10 days’ written notice. ¶8 adds the right to ask the Utilities Ombudsman Office to review a complaint and the Priority Care register; both go to Legal.

    In their words: “Your bill says you can cut me off without telling me. My father is on oxygen at home.”

  7. 07Words cannot fix it

    Not every call is the wording's fault

    Mariam Saeed · Customer communications writer

    CH-9D02, “Planned-outage notice arrives after the outage starts”, carries 403 calls on the electricity interruption notice. The linker finds the wording clear: the notice goes out 24 hours before the work, and 31 % of notices in Q3 reached customers after the work had started. Mariam sent it to Network operations as a timing problem, with the calls as evidence, instead of rewriting a notice that was not the cause.

    “Words cannot fix this. Owner: Network operations.”

  8. 08Sent for approval

    Compliance confirms 12 of 12; Legal e-signs the rights

    Yusuf Al-Amiri and Hannah Brooks

    With all 7 rewrites accepted, Leila sends CR-2611 for approval at reading age 8. Yusuf, the regulatory compliance officer, confirms 12 of 12 required items. Hannah Brooks, legal counsel, e-signs the wording of ¶7 Late payment and ¶8 Help and complaints in English and Arabic, with the meaning of her signature: “Approved as legally correct”.

    “We will never cut off your supply without writing to you at least 10 days before.”

  9. 09Released

    Released to the 1 Dec 2026 print run

    Farah Siddiqui · Head of Customer Communications

    Farah releases LU-BL-01 v4.2 to the print run in 1 day, inside the 5-working-day review clock. The record holds every step, people and agents alike: the agents' review, each rewrite Leila accepted, Yusuf's confirmation, Hannah's signature and the release. The record exports with its findings, edits, signatures and versions.

    “Released · LU-BL-01 v4.2 prints on 1 Dec 2026 · calls measured for 90 days”

  10. 1090 days later

    The calls are counted, not assumed

    Call-driver linker

    Impact shows the proof from the last rewrite: the 10-day disconnection notice LU-NT-04 v3, released 14 Jul 2026, went from 312 to 198 calls a quarter, payment plans set up from it rose from 410 to 655, and complaints about it to the Utilities Ombudsman Office fell from 9 to 2. For CR-2611 the forecast is 418 calls a quarter against a target of 427 or fewer.

    “Target: a third fewer · met” · these 5 challenges account for all 114 fewer calls

Who it’s for

Built for everyone who signs a bill before it is sent.

The same bill, seen by the five people who own it — what their month looked like, and what it looks like now.

LM
Leila MansourCustomer communications writer, Lumina Utilities · accepts each edit
Communications writer
Before
Writes bills, notices, letters and text messages in English and reviews the Arabic, sharing Lumina's 46 templates with a second writer. “I rewrite what I'm told to. I never know which sentence is the problem.”
Now
Sees the calls each paragraph caused and the customers' own words beside a plain rewrite in both languages, and accepts, edits or rejects each one.
YA
Yusuf Al-AmiriRegulatory compliance officer · confirms required content
Regulatory compliance
Before
Checks every template against the Customer Rights Code before release. “One missing right on a cut-off notice is a finding. I check twelve items by hand.”
Now
Opens a rights matrix with each item present, missing or wrong, the clause beside the sentence found, and confirms the set at approval.
HB
Hannah BrooksLegal counsel, customer and regulatory · signs rights and charges
Legal counsel
Before
Signs any wording that carries a customer right or a charge. “Plain is fine. Plain and wrong is not.”
Now
Gets only the paragraphs that carry a right or a charge, in English and Arabic, and e-signs them with the meaning of her signature recorded.
FS
Farah SiddiquiHead of Customer Communications · releases to the print run
Head of Customer Communications
Before
Releases templates to the bill print run and reports confusion calls to the customer experience director. “Show me the calls went down, not that the letter looks nicer.”
Now
Sees calls per quarter before and after each release, the challenges that stopped, and a forecast for every change request against its target.
KN
Karim NasserBilling operations manager · owns estimates and tariffs
Billing operations
Before
Owns estimated reads, tariffs and the bill print schedule. “If the bill says send a reading, my team must act on it.”
Now
Receives the causes words cannot fix — such as photo readings that were never booked — with the calls behind them as evidence.
Built on the engine

6 agents. Each with one job, and hard limits.

Six agents redline every paragraph and show the calls it caused; the writer accepts each edit, legal signs.

Template reader

Reads each bill, notice or letter template from the bill print system and splits it into paragraphs; marks every merge field, amount, date, phone number and named right, and pairs each English paragraph with its Arabic twin.

  • Never changes a merge field, amount or date
  • Keeps the original template untouched
Plain-language reviewer

Scores reading age in English and Arabic, the longest sentence and the terms on the word list, and flags any amount shown without how it is made up — citing the style rule for every finding.

  • Never changes the legal meaning of a sentence
  • A rewrite that touches a right goes to Legal
Required-content checker

Loads the required items for the document type — 12 for a bill, 11 for a notice, 9 for a letter — and finds the sentence that meets each one, reports it missing, or reports wording that contradicts it, citing the Rights Code clause.

  • Never waives a required item
  • Only Compliance can mark an item not applicable
Call-driver linker

Matches Voice of Customer calls, emails and chats from the link window to the paragraph they quote or ask about, decides whether words can fix each challenge or the cause is a process, and names the owning team. After release it counts the template's calls for 90 days.

  • Never counts a voice twice
  • Never shows a customer's name in a template review
Rewrite writer

Drafts the plain rewrite of each flagged paragraph to the reading-age target, in English and Arabic together, using the word list and adding missing required content from the clause text.

  • Never invents a right, fee or date
  • A rewrite that drops a merge field is refused
Bilingual checker

Compares Arabic and English paragraph by paragraph — every number, date, phone number, right and merge field — reports content present in one language only, and checks the tone against the style guide.

  • Never approves a translation
  • Flags it for the writer
Communications writer

Accepts each edit; compliance confirms, legal signs. The agents propose; a named person decides.

Ask in plain words

Ask about any template, sentence or the calls it causes

Ask in plain words — or say what to change. Every answer points to the challenge, the clause or the screen behind it.

Why is paragraph 3 driving so many calls?

¶3 is the estimated-reading paragraph. Voice of Customer links 212 calls and 41 emails and chats to it in Jul–Sep, under challenge CH-4F21. Customers ask what “reconciled upon the subsequent actual reading” means and how to send their own reading. The bill never says how, which is also a missing required item (Rights Code §3.4). The rewrite answers both at reading age 8.

Which templates still miss the right to escalate a complaint?

Item 11 (Rights Code §9.1) is missing from LU-BL-01 v4.1 and LU-NT-07. LU-BL-01 v4.2 adds it in ¶8 once you accept that rewrite; Hannah Brooks signs it. LU-NT-07, the water interruption notice, needs a change request.

Does the Arabic say the same as the English?

Not in the live bill. In ¶3 the Arabic asks for a reading “before the 15th” while the English gives no date, and in ¶2 the Arabic leaves out the sentence on payments applied to the oldest balance. The v4.2 rewrites give one date, 20 November, in both, and keep every merge field from the live wording.

Did the disconnection notice rewrite reduce calls?

Yes. LU-NT-04 v3 was released on 14 Jul 2026. Calls fell from 312 in Q2 to 198 in Q3, down 37 %, and payment plans set up from the notice rose from 410 to 655. The CR-2611 forecast takes a slightly cautious 35 % off each accepted paragraph.

Every screen

The working solution, as it ships.

13 screens from the working solution, on its sample data. Pick one to see it large.

The bill reviewThe live wording redlined, the plain rewrite beside it, the calls each paragraph caused in the gutter, and why customers called in the rail.
Agents at workThe review re-run step by step: 8 paragraphs read, reading age scored, 12 required items checked, 641 calls linked, 7 rewrites drafted, 2 language mismatches found.
Call driversVoice of Customer challenges joined to the paragraphs that cause them, each with its calls, whether words can fix it, and the customers' own words.
A rewrite acceptedThe estimated-reading rewrite accepted: reading age 14 → 8, required item 5 added, and the scoreline updated.
Arabic and EnglishBoth versions paragraph by paragraph, with checks for numbers, dates, content, merge fields and tone, and every mismatch marked.
Rights that go to LegalThe late-payment and complaints paragraphs, with the missing rights shown as insertions and the rewrites marked for Legal's signature.
Required rightsTwelve required items against the live bill, the draft and the final bill — present, missing or wrong — with the clause and the sentence found.
When words cannot fix itA planned-outage notice that is clear but arrives late: the cause is timing, and it goes to Network operations with its 403 calls.
TemplatesLumina's bills, notices, letters and messages, each with its reading age, calls last quarter, calls per 10,000 sent, required items, status and owner.
Legal e-signatureLegal signs the wording that carries a right, in English and Arabic, with the meaning of the signature recorded.
Approved and releasedWriter, compliance, legal and release, each step done, and the record of every person and agent step for the change request.
ImpactCalls per quarter before and after a rewrite, the challenges that stopped, and the forecast for the open change request against its target.
Your rulesThe reading-age target, sentence length, call threshold, link window, and the jargon-to-plain word list with how many templates use each term.
Governance

Plain words, with every right and every figure kept.

Every finding cites its sourceEach redline names the rule behind it — the word-list entry, the style rule, the Rights Code clause — and every call count opens on the Voice of Customer challenge and the voices behind it.
People accept, confirm, sign and releaseThe writer accepts each rewrite one by one. Compliance confirms the required items, Legal e-signs any wording that carries a right or a charge with the meaning recorded, and only the Head of Customer Communications releases.
Merge fields, amounts and dates are lockedA rewrite keeps every merge field and figure exactly; one that drops or changes one is refused. In the editor, amounts and dates cannot be changed.
No required right is waived by an agentThe required-content checker reports each item present, missing or wrong. Only Compliance may mark a required item not applicable. Wording that suggests supply can stop without 10 days' written notice is reported as wrong.
Customers' names stay out of the reviewVoices from Voice of Customer are linked, not copied: a template review shows what customers said and when, never who said it.
Every version and step on the recordEvery finding, edit, acceptance, signature and release is recorded with its time and who did it, person or agent. Every template version is kept, and the record exports for the change request.
Configuration

Your plain-language rules and sign-offs, not ours

The reading-age target, the word list, the call threshold, who signs what and how the agents work are settings, chosen by the communications team.

SettingDefaultChoose from
Reading age target9Set from 7 to 12 · a paragraph above it is flagged, in English and Arabic
Longest sentence20 words15 words · 20 words · 25 words — longer sentences are split in the rewrite
Flag a paragraph for calls20 calls10 calls · 20 calls · 50 calls in the link window
Voice of Customer link window90 days30 days · 90 days · 180 days of calls, emails and chats
Wording that carries a right or a chargeHannah BrooksHannah Brooks · Legal team — disconnection, payment, complaints and fees, by e-signature
Required contentYusuf Al-AmiriYusuf Al-Amiri · Compliance team — confirms every required right is present and correct
Review clock5 working days5 working days · 10 working days, from opening to release
Send process causes to their ownerOnOn · Off — when words cannot fix a challenge, it goes to the owning team in Voice of Customer
Connections

Works with the templates and the calls you already have

Bill, letter and notice templatesimported from the bill print system, with every version and its Arabic twin, and released back to the print run
Voice of Customercalls, emails and app chats, and the challenges they prove, matched to the paragraph they quote or ask about
Regulatory content requirementsthe customer rights code, clause by clause, as required items for bills, notices and letters
Plain-language guidelinesthe style guide and a jargon-to-plain word list in English and Arabic — 64 entries in the demo
Owning teamsBilling, Metering and Network operations and Green energy services, who receive the causes words cannot fix
Approvalscompliance confirmation, legal e-signature and release, kept as one record per change request
What it changes

The difference, in numbers.

Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.

target
35%
fewer confusion calls on each rewritten template
Before rewrite312 calls a quarter
After rewrite198
estimated
200KAED
a year in calls avoided: 16,480 linked calls × 35% × AED 35 a call
Calls caused by wordingAED 577K a year
After rewritesAED 375K
target
12of 12
required customer rights on every bill before it is sent
12 of 12
rights on the bill, up from 7

“demo” = seen in the working solution, on its sample data · “target” = the design goal, measured in the live solution · “estimated” = our arithmetic from the inputs shown: 4,120 calls a quarter linked to wording × 4 = 16,480 a year, × 35 % fewer, × AED 35 a call · “typical” = published figures (J.D. Power 2025 US Electric Utility Residential Customer Satisfaction Study, 499/1,000; E Source, $9.54 a call, ≈ AED 35). Context: CCW and EWON report billing as the top complaint driver; Ofgem's Standards of Conduct ask for plain, intelligible communication. Lumina Utilities, the Lumina Customer Rights Code, the Supply Regulations and the Utilities Ombudsman Office are fictional, and the people named on this page are characters in the working solution.

Questions

What customer communications teams ask us.

What is customer communications review software for utilities?

Software that reviews a utility's bills, notices, letters and text messages before they are sent: for plain words, for the customer rights they must carry, and for the calls their wording causes. Customer Communications Review adds six agents that redline each paragraph, draft a plain rewrite in English and Arabic and link it to Voice of Customer. People accept each edit and sign before release.

How does Customer Communications Review work?

When a change request opens, the agents split the template into paragraphs, score reading age and jargon, check the required items, link the calls, emails and chats each paragraph caused, and draft a rewrite in both languages. The writer accepts, edits or rejects each rewrite; compliance confirms the rights, legal e-signs the wording that carries a right or a charge, and the head of customer communications releases it to the print run.

How does it know which sentence on a bill causes calls?

The call-driver linker searches the Voice of Customer calls, emails and chats in the link window — 90 days by default — for quotes of, or questions about, each paragraph, and attaches each voice to one paragraph only. In the demo it links 641 calls to 7 paragraphs of the monthly bill, 212 of them to the estimated-reading paragraph.

Does it check disconnection notices and bills for required customer rights?

Yes. The required-content checker loads the required items for each document type — 12 for a bill, 11 for a notice, 9 for a letter — and reports each one present, missing or wrong, with the clause. In the demo it found the bill's late-payment line contradicting the 10-day written notice rule, and the Priority Care register for customers who rely on medical equipment missing.

Can it review Arabic and English versions together?

Yes. The rewrite writer drafts both together, and the bilingual checker compares every number, date, phone number, right and merge field between them. In the demo it found the Arabic asking for a reading before the 15th while the English gave no date. It never approves a translation; it flags it for the writer.

What if the wording is not what causes the calls?

The call-driver linker tells wording causes from process causes. A planned-outage notice that is clear but reaches customers after the work has started is a timing problem, so it goes to Network operations in Voice of Customer with its calls as evidence, instead of being rewritten.

Do people stay in control of what customers receive?

Yes. The agents find and draft; a person accepts every edit. Merge fields, amounts and dates are locked in a rewrite, only Compliance may mark a required item not applicable, Legal e-signs rights and charges, and nothing is released without the Head of Customer Communications.

How long does it take to go live?

The Agentic Solution Engine builds and deploys it from your requirements and documents — your templates, your customer rights code, your style guide and word list, and your Voice of Customer data — and it goes live once every quality gate has passed. We will walk you through it on one of your own templates first.

See it on
your bills and notices.

We'll run Customer Communications Review on one of your own bill or notice templates and last quarter's calls.