- Before
- Lines up rates in an afternoon, then worries about the certificate on page 14 she has not had time to read.
- Now
- Switches on certificate wording and sees every narrower definition flagged beside its price, with both passages.
One marketing case, from five proposals to a signed summary
Prairie Hearth Foods, 1,186 employees at four plants, is marketing group life, AD&D, STD and LTD for 1 January 2027. Northwind Mutual Life renewed at +11.1%. Five proposals are in; the benefits committee meets Thu 22 Oct. Here is the case, screen by screen, in the working solution.
- 01Monday morning
Nine open cases, one committee date each
Nadia Ferreira · Senior benefits consultantNadia opens the marketing cases for Halden & Pryce Benefits: nine open cases, 8,992 lives being marketed, committees in the next three weeks on a calendar. Prairie Hearth Foods shows 5 of 5 proposals in, compared, with 3 certificate-only differences.
“Target: a cited comparison within one hour of the last proposal”
- 02Documents in
Every proposal, rate exhibit and certificate, read and cited
Proposal readerTwenty-one files from five carriers: proposals and plan summaries, rate exhibits, specimen certificates, takeover letters and Northwind’s renewal. Each carrier’s stated deviations sit under its documents — Kittredge’s $10,000 LTD maximum, Corrigan’s STD sickness from day 15.
“Never fills a value the proposal does not state.”
- 03On the summaries
Tamsin ranks first, and cheapest
Nadia Ferreira · Senior benefits consultantThe plan grid lines up five carriers as columns, cheapest first, ranked on the committee’s eight pinned must-haves, then annual premium. On proposal summaries alone, Tamsin Life Assurance is first at $755,169 a year, −13.2% against today, with all eight must-haves met.
- 04One switch
“With certificate wording” — and the agents read every page
Certificate reader · Wording comparerNadia switches the grid to certificate wording. The read log shows each step as it runs: five certificate booklets, 312 pages; 41 definitions and limitations quoted word for word; each clause aligned with the summary and today’s plan.
“Tamsin p.22 · self-reported symptoms, 24 months — not in the proposal summary”
- 057 min 40 s of reading
The cheapest column gets a flag
Plan design matcherTamsin’s gainful occupation cell turns red: “Certificate p.14: 60% of indexed earnings.” Its ring drops from 8 of 8 to 6 of 8 and its rank from first to third. Bellhaven Life & Health moves to first — all eight must-haves, $852,637 a year.
“Re-scored the must-haves — Tamsin 8 → 6 of 8 · Corrigan 7 → 6 · Bellhaven ranks first”
- 06One click on the cell
Both passages, and what it means at claim time
Wording comparerThe cell opens the proposal’s words (“Standard definitions apply”), the certificate’s definition with 60% marked, and today’s Northwind wording at 80%. Side by side, a second change shows: any occupation is measured in the national economy, where today it means jobs within 50 miles of home. Below it, a claim-time example: a maintenance technician in Grand Island earning $5,200 a month, out with a lumbar disc injury.
“At month 25 he can work as a dispatcher for $3,300 — 63% of his indexed earnings. Under Tamsin’s certificate his $3,120 monthly benefit stops.”
- 07Ranked
Twelve differences, by what an employee would feel
Wording comparerFive are High. Three are certificate only: Tamsin’s 60% gainful occupation and 24-month self-reported symptoms cap, and Corrigan’s pre-existing limitation with no credit for prior coverage at takeover. Kittredge’s $10,000 maximum would cost 38 employees earning over $200,000 up to $2,000 a month on a long claim.
- 08Three years out
The price with each rate guarantee
Cost modelerAnnual premium by line from the census volumes and each rate exhibit, then three years with each guarantee and an 8% trend after it. Bellhaven, guaranteed three years, costs $2,557,911; Northwind’s one-year renewal reaches $3,136,629.
“Bellhaven vs Northwind renewal: $578,718 over 3 years”
- 09Before the committee
Questions to carriers, sent on her approval
Nadia Ferreira · Senior benefits consultantFive questions are drafted from the differences, each citing its page. The one to Lila Okonkwo at Tamsin asks it to amend gainful occupation to 80%, drop the self-reported limitation, and price it — answer needed by Fri 16 Oct. Nothing goes until Nadia approves.
- 10Signed
A committee summary with every number traced
Nadia Ferreira · Senior benefits consultantThe recommendation: move to Bellhaven, the only proposal meeting all eight must-haves in both its proposal and its certificate, $113,550 below Northwind’s renewal with rates guaranteed to 1 January 2030. “Why not the lowest price” explains Tamsin with its pages. Nadia signs; Marcus Bell co-signs before it reaches Joanne Kessler.
“Every figure in this summary is traced to the page it came from.”