WorkflowWealth Management & Advisory

Investment Proposal Generator

An investment proposal generator that reads every held-away statement and cites every fee, for the advisor to approve

A cited proposal in minutes, with the cost of every holding and every alternative on file.

See one case, screen by screen ↓
demo$14,880a yearof cost shown to one prospect, every dollar cited to a statement line or prospectus page
demo412valuesread from three statements, one in German — all three totals reconciled, three values sent to a person
demo5alternativeson file for the principal, each with the reason it was or was not chosen
target100%of proposals with a cited cost-and-alternatives comparison before a principal opens them
In short

What is Investment Proposal Generator?

An investment proposal generator, also called investment proposal software or an investment proposal tool, turns a prospect's statements into a proposal an advisor can present: today's holdings and costs, a recommended portfolio and the comparison between them. Investment Proposal Generator does it with seven AI agents that read held-away statements from any custodian, price every holding from its own prospectus, X-ray overlap and concentration, test risk fit and draft a cited fee and risk proposal with every alternative on file. The advisor approves and a registered principal reviews before the client sees it.

AI in asset management: a buyer's guide to agentic AI for investment managers →

Updated

The problem

Why an investment proposal still takes an advisor's evening

An investment proposal generator is only as good as the statements it can read. A prospect brings held-away assets from other firms: an advisory wrap account, a rollover IRA, sometimes an inherited account at a private bank abroad, written in another language. Today an advisor or an associate retypes every position into the firm's proposal generation software, looks up fees one fund at a time, guesses at overlap between large-cap funds and writes the narrative in a word processor, often the night before the meeting.

The costs that matter hide where nobody has time to look: a C share held long enough to convert, a 1.25% wrap fee outside the funds, a custody fee on page five of a German statement. And the file has to stand up afterwards. Reg BI's care obligation expects the costs and reasonably available alternatives behind each recommendation, the account type included; a rollover recommendation made under PTE 2020-02 needs its documented reasons; a hypothetical savings line needs its disclosure and assumptions under the SEC Marketing Rule; and the firm's procedures call for a registered principal to review it before the client sees a page.

typical48%of advisors spend two hours or more preparing one prospect proposal
typical84%spend more than an hour on it
typical0.32%asset-weighted average US fund expense ratio in 2025 — this prospect paid 0.88% in fund expenses alone
Where an advisor's proposal hours goestimated
By hand4.5 days
With the solution0.8 days
  • Retyping positions from each statement1.3 → 0.1 d
  • Looking up fund, wrap, custody and IRA fees0.8 → 0.1 d
  • Fund overlap and single-stock concentration0.5 → 0.1 d
  • Risk fit against the questionnaire0.5 → 0.1 d
  • Writing the proposal and the alternatives1 → 0.3 d
  • Marketing and principal review0.5 → 0.3 d

Estimated split for one prospect with three statements, by hand and with the solution, in hours.

How it works

How a proposal reaches the client

Seven agents read, price, X-ray, test and draft every proposal; the advisor approves and a registered principal reviews.

What comes in
Prospect statementsany custodian · PDF, scan or photo, in the original language
Agents at work
Statement Readerreconciled, cited
Then
Cost Lookupprospectus fee tables
Portfolio X-rayoverlap, concentration
Then
Risk Fitquestionnaire band
Transition & Taxphased, escalates
Then
Proposal Writercosts and alternatives
Marketing Reviewhypothetical lines
A person decides
Advisor and registered principalmaker approves; checker reviews
What comes out
Cited proposal
Best-interest evidence
Delivered and archived
One case, step by step

One prospect, three statements: the investment proposal generator at work

Lorraine Vance, 61, a retiring anesthesiologist in Scarsdale, New York, brings Quillfield Private Wealth three statements worth $2,371,640: a Harborline Securities wrap account, a Crestway rollover IRA and her late husband's account at a Zürich private bank, in German. She meets her advisor, Ethan Marsh, on Thursday, October 22, at 2:00 p.m. It is Tuesday morning. Here is what happens next, screen by screen, in the working solution.

  1. 01Tuesday, 6:04 a.m.

    The agents worked overnight; three things need him

    Ethan Marsh · Senior Wealth Advisor, CFP

    Ethan's home screen shows what the agents did while he slept: the Statement Reader read Lorraine's three statements, the Cost Lookup agent priced her at 1.55% all-in, $36,776 a year, the Proposal Writer drafted v3 and the Marketing Review agent flagged three lines. Each message cites its source and opens it. Under “Needs you” there is one clear next step for each of three prospects.

    “Draft proposal ready. One line needs its hypothetical disclosure before you can approve.”

  2. 02Statements

    A German statement, read beside the English

    Statement Reader

    Three statements, 29 pages, 412 values read, and 3 of 3 totals reconciled to the statement before anything else runs. The Depotauszug from Privatbank Aldrich & Söhne AG is shown in German beside the English, and CHF 414,407.05 is converted at the September 30 closing rate of 1.2480: $517,180. On page 5 it finds the Depotgebühr, a custody fee of 0.35% a year, CHF 1,450.42 ($1,810), charged outside the funds.

    “This custody fee is charged by the bank, outside the funds. It is not in the fund expense ratios, so the Cost Lookup agent adds it to her all-in cost.”

  3. 03Under 95% sure

    Three values stop and ask a person

    Jamie Ortiz · Client service associate

    Values below the 95% confidence threshold stop here; nothing is guessed. Page 7 of the Harborline statement was photographed skewed, so the Short Duration Income units were read twice at 93% and wait for a person to confirm. A handwritten “p.a.” on the Zürich fee page reads at 91%. Kestrel Biosciences shows no cost basis at all, so the Statement Reader drafts a request to Lorraine, sent from Ethan through the client portal.

    The Statement Reader never uses a value under 95% confidence and never moves on if a total does not reconcile.

  4. 04The portfolio X-ray

    What she really pays, against what Ethan proposes

    Portfolio X-ray · Cost Lookup

    Her 17 holdings sit on the left, X-rayed for cost per year, overlap and concentration; the proposed Quillfield Balanced Growth account sits on the right. The strip between them states the difference in plain terms: $14,880 a year less in total cost, all-in 1.55% → 0.92%, fund expenses 0.88% → 0.41%, risk score 68 → 54 inside her band of 48–58, overlap 71% → 18%, and her largest single stock, Kestrel, 9.8% → 4.0%.

    “Cited: 3 statements, 13 fee tables, the risk model.”

  5. 05One click on a fund

    Each fee from the fund's own prospectus page

    Cost Lookup

    Ethan opens Harborline Large Cap Growth Fund A: $198,400 at a 0.98% expense ratio, $1,944 a year. The fee table comes from the prospectus dated March 1, 2026, page 4, for the exact share class: a 0.62% management fee, a 0.25% 12b-1 fee and 0.11% of other expenses; its maximum sales charge is 5.75%, paid at purchase. It overlaps 72% with Ardent Focused Growth Fund C, which she holds in a C share class at 1.79%.

    The Cost Lookup agent never uses a fee older than the latest filing and never infers a share class it cannot see.

  6. 06In conversation

    He asks; the agents answer with citations and act

    Ethan Marsh with the agents

    Below the X-ray the agents' findings arrive as a conversation. The Transition & Tax agent has handed the two Swiss equity funds, likely PFICs for a US person, to Grace Whitfield on the Tax & Planning desk. The Risk Fit agent notes that Lorraine says she would sell after a 20% fall, yet held through 2022. Ethan asks what he should raise on Thursday, and gets three questions with their sources, saved to the meeting notes in the CRM.

    Transition & Tax: “I have not planned their sale. The Tax & Planning desk will check with her CPA whether an election was made.”

  7. 07Every alternative

    Five reasonably available alternatives, written down

    Proposal Writer

    One switch recalculates the strip for each alternative: keep as is ($36,776, 1.55%, risk 68); keep and convert the C shares ($35,182, 1.48%); Quillfield Core Index 60/40 ($14,508, 0.61%, risk 55); a brokerage account with the same funds ($10,874, 0.46%); and the recommended Balanced Growth ($21,896, 0.92%, risk 54). The cheaper ones are not hidden; each carries the reason it was not chosen.

    Core Index 60/40: “Lower cost. Not chosen: no tax-exempt bond sleeve for her two taxable accounts and no active downside management, which she asked for (questionnaire Q6, Q8).”

  8. 08Risk fit

    Inside her band, and one answer to confirm

    Risk Fit

    Her questionnaire of October 14, 2026, scores 54, band 48–58, moderate. Today's portfolio scores 68, ten points above, mostly because of 77.9% in equities and 9.8% in one stock; the proposal scores 54. In a 2022-style stress test today's portfolio loses 21.4% ($507,500) against 14.1% ($334,400) proposed, labeled hypothetical. Without the conflicting answer her score would be 57, still inside the band.

    The Risk Fit agent never changes a client's answer; outside the band always escalates.

  9. 09Draft v3 · marketing review

    A hypothetical line held until its disclosure is attached

    Marketing Review · Ethan Marsh

    The Marketing Review agent checked the draft against the firm's rule library. A selective claim that a fund “has beaten its benchmark in 8 of the last 10 years” became the standardized 1-, 5- and 10-year net returns; “guaranteed lower costs” became “lower expected costs at current fee schedules”. The line “Over ten years, the savings could grow to $187,200” stays blocked until Ethan adds disclosure HYP-04 with its assumptions. Then he approves v4 as maker, with a reason.

    “You approve proposal PRO-26-10418 v4 for Lorraine Vance. It goes to Robert Delgado, registered principal … You cannot review it as principal.”

  10. 10Before Lorraine sees a page

    The principal reviews evidence, not a checkbox

    Robert Delgado · Registered principal

    Robert's queue shows 24 proposals waiting in the New York branch on a one-business-day clock. For Lorraine's, the agents have prepared the evidence: Form CRS delivered on October 14 before the recommendation, statements reconciled, costs cited to 13 fee tables and 3 account fees, 5 alternatives with reasons, risk fit, the IRA transfer documentation under PTE 2020-02, the marketing lines cleared and the PFIC exception. He approves with a condition; only then can Ethan deliver it.

    Robert's reason, on the audit trail: “Best interest supported; condition: PFIC tax review before Zürich sale.”

Who it’s for

Built for everyone who signs a proposal.

The same proposal, seen by four of the people who carry it — what their week looked like, and what it looks like now.

EM
Ethan MarshSenior Wealth Advisor, CFP · approves as maker
Financial advisor
Before
Six prospect meetings a week, proposals built at night. “I want to walk into Lorraine's meeting knowing what she really pays, not guessing from a fact sheet.”
Now
Opens a draft already read, priced and X-rayed, every figure cited; asks the agents what he needs, adds a disclosure and approves with a reason.
JO
Jamie OrtizClient Service Associate · statements and confirmations
Client service associate
Before
Uploads statements and chases missing pages. “Tell me which page is missing before the meeting, not after.”
Now
Sees only the values under 95% confidence, confirms or corrects them, and sends the cost-basis request the agent drafted.
HL
Hannah LiuMarketing Compliance Reviewer · performance and hypothetical rules
Marketing compliance reviewer
Before
Owns the performance and hypothetical rules. “A hypothetical number without its assumptions is the fastest way to a deficiency letter.”
Now
Reviews only the lines the agent cannot clear, plus a 10% sample, and keeps the versioned rule library the agent applies.
RD
Robert DelgadoRegistered Principal, New York branch · checker
Registered principal
Before
Reviews 20–30 proposals a day on a one-business-day clock. “Show me the evidence behind the recommendation, not a checkbox that says it exists.”
Now
Opens an evidence checklist the agents prepared, each item with its source, and approves, returns or rejects with a reason he cannot skip.
Built on the engine

7 agents. Each with one job, and hard limits.

Seven agents read, price, X-ray, test and draft every proposal; the advisor approves and a registered principal reviews.

Statement Reader

Reads brokerage, IRA and bank statements from any custodian — PDF, scan or photo — in the original language; extracts positions, units, prices, cost basis and fees, converts foreign currency at a cited closing rate and reconciles every statement to its total.

  • Never uses a value under 95% confidence — it stops and asks a person
  • Never moves on if a statement total does not reconcile
Cost Lookup

Finds each holding's fee table in its own prospectus or KID for the exact share class and pins it to the page, then adds the account-level wrap, custody and IRA fees from the statements to give the all-in cost.

  • Never uses a fee older than the latest filing
  • Never infers a share class it cannot see
Portfolio X-ray

Looks through fund holdings for overlap, sector and single-stock concentration — the large-cap funds that own the same stocks, and the names that appear in all of them.

  • Says so when fund holdings are older than a quarter
Risk Fit

Scores today's and the proposed portfolio against the risk questionnaire band, runs labeled hypothetical stress tests and checks the client's answers against her own statement history.

  • Never changes a client's answer
  • Outside the band always escalates to the principal
Transition & Tax

Estimates realized gains, sales charges and surrender charges, phases sales across tax years, and stops on PFIC and illiquid holdings.

  • Never gives tax advice
  • Never plans a sale it cannot assess — it hands it to the Tax & Planning desk
Proposal Writer

Drafts the proposal in plain words with the cost-and-alternatives comparison, the account-type rationale and the transition plan, from the same cited numbers.

  • Never sends anything to a client
  • Every figure cited; no performance claim without its source
Marketing Review

Checks performance, hypothetical and promissory language against the firm's rule library under the SEC Marketing Rule and FINRA Rule 2210, proposes fixes and pairs lines with approved disclosures.

  • Never clears a hypothetical without its disclosure
  • Rules marked for a reviewer go to marketing compliance
Advisor, principal, marketing compliance

Approve, review, clear. The agents propose; a named person decides.

Ask in plain words

Ask about any prospect, holding or proposal

Ask in plain words, or tell the agents what to do. They answer with citations, act for you, and everything they do is logged as theirs.

Why is Lorraine Vance's all-in cost 1.55%?

Four parts, all from her own documents: fund expenses $20,870 (13 fee tables, weighted 0.88%); the Harborline wrap fee $13,104; the Zürich custody fee $1,810, written in German; and IRA and trade fees $992. Total $36,776 on $2,371,640.

What should Ethan ask on Thursday?

Three questions: (1) In 2022 you held through a 20% fall; would you really sell next time? (2) Can you send the cost basis for Kestrel? (3) Did your CPA make an election for the Aldrich funds? I saved them to the meeting notes in the CRM.

Add the C-share conversion to Lorraine's alternatives

Done: alternative 2 converts Ardent Focused Growth C (1.79%) to A shares (1.04%), $1,594 a year less, no tax and no sales charge. It is in the alternatives table for the principal.

Which proposals are past the principal SLA?

One in the New York branch: Okonjo Family Trust (PRO-26-10366, Samuel Pryce), overdue by 25 minutes; it has a rollover that needs the PTE 2020-02 analysis. Hollis Bramwell is due in 1 h 10 m. The branch manager is copied at 1.5 days.

Every screen

The working solution, as it ships.

13 screens from the working solution, on its sample data. Pick one to see it large.

The advisor's morningWhat needs the advisor today, the prospect meetings ahead, proposals in progress, and what the agents read and drafted overnight, each step cited.
Held-away statements, read in their own languageThree custodians' statements reconciled to their totals, with the German statement from a Zürich private bank beside the English and its custody fee found.
Values that need a personEvery extracted holding with its confidence and source page; values under 95% wait for a person, and a missing cost basis becomes a drafted request.
Portfolio X-ray: today against the proposalToday's holdings X-rayed for cost, overlap and concentration beside the proposed portfolio, with the difference in total cost, risk score and overlap stated in plain terms.
Working with the agentsThe agents' findings as a conversation — a C-share conversion, a foreign custody fee, a likely PFIC handed to the tax desk — and the advisor's question answered with citations.
One fund's fees, from its prospectusA holding's fee table for its exact share class, the prospectus date and page, its cost per year and the funds it overlaps most.
Mutual fund overlap mapHow much of each pair of her nine large-cap funds' equity is the same stocks, and the names held in most of them, from the funds' latest quarterly filings.
Reasonably available alternativesThe index-only alternative compared on the same cited numbers, with the reason it was not chosen kept on file for the principal.
Risk fit against the questionnaireToday's and the proposed risk scores against her questionnaire band, her answers, hypothetical stress tests and an answer that conflicts with her own history.
The drafted investment proposalThe portfolio proposal in plain words with cited figures, the costs and alternatives table, and the marketing review of hypothetical and performance lines beside it.
Principal reviewThe registered principal's queue with its one-business-day clock, and the evidence the agents prepared: Form CRS, costs, alternatives, risk fit, PTE 2020-02 and marketing review.
Audit trail and evidence packEvery step by a person or an agent with who, what, when, why, the evidence and the agent's version, ready to export as one evidence pack.
Rules and thresholdsThe confidence threshold, risk band tolerance, cheaper-alternative rule, concentration and liquidity limits, prospectus age and marketing review rules — versioned, with a second approver.
Governance

Built for best interest: cited, reviewed, signed, on the record.

Every figure cites its sourceEach value opens the statement line, the prospectus or KID page, or the risk model it came from — in the original language where the statement is foreign.
Uncertain values stop for a personA value under the 95% confidence threshold, or a statement total that does not reconcile, stops the run until an associate or advisor confirms or corrects it with a reason.
Maker and checker, enforcedThe advisor approves as maker with a reason; a registered principal approves, returns or rejects with a reason and cannot edit the content. The advisor cannot act as principal on the same proposal, even with both roles, and delivery stays locked until both have signed.
Marketing language checked before anyone approvesPerformance, hypothetical and promissory lines are checked against the firm's versioned rule library. A hypothetical is never cleared without its disclosure; what the agent cannot clear, plus a 10% sample, goes to marketing compliance.
Agents never cross the lineThe agents never send anything to a client, never give tax advice and never plan a sale they cannot assess: a likely PFIC goes to the Tax & Planning desk, an illiquid REIT stays where it is.
On the record for six yearsEvery step by a person or an agent is on the audit trail with who, what, when, why, the evidence and the agent's version, kept six years in write-once storage. One click exports the evidence pack for an exam request.
Configuration

Your firm's policy, not ours

The thresholds every proposal is checked against are settings. Each is versioned, and a change takes effect only after a second approver — another administrator or the Chief Compliance Officer — agrees.

SettingDefaultChoose from
Confidence needed to use an extracted value95%Below it, the run stops and asks a person
Risk band tolerance0 pointsOutside the questionnaire band always escalates to the principal
Cheaper alternativeAnyEvery cheaper reasonable alternative needs a written reason
Single-stock limit after transition5%Firm concentration policy
Interval fund and illiquid limit10%Liquidity policy
Prospectus ageLatest filedA newer filing triggers a refresh before use
Marketing review by a personRules marked “Reviewer” + 10% sampleEverything else the agent clears when paired with approved wording
Principal review clockOne business dayReminder to the principal at 0.75 days; branch manager and backup principal at 1.5 days
Connections

Financial advisor proposal software that works with your systems of record

Prospect statementsany custodian, PDF, scan or photo, in the original language
Prospectus and KID libraryfee tables by share class for 18,400 products
CRMprospect, household, opportunity and meeting notes
Model portfolios and fee schedule42 models and the ADV Part 2A fee schedule
Risk questionnairescores, answers and the bands for each profile
Archive, e-signature and client portalwrite-once proposal archive, delivery and Form CRS receipts
What it changes

The difference, in numbers.

Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.

target
Minutes
from statements to a cited draft proposal, not the 2–6 hours typical today
By hand2–6 hours
With agentsminutes
target
100%
of proposals with a cited cost-and-alternatives comparison, as Reg BI's care obligation expects
5 of 5 alternatives
on file for the principal
estimated
$14,880a year
of avoidable cost shown to one prospect, every dollar cited to a statement or prospectus
Today1.55% all-in
Proposed0.92%

“demo” = seen in the working solution, on its sample data · “target” = the design goal, measured in the live solution · “estimated” = our estimate · “typical” = published figures (an advisor survey on prospect proposals, 2015, reported by WealthBriefing — 48% of advisors spend two hours or more on one, 84% more than an hour; Morningstar 2026 US Fund Fee Study — asset-weighted average expense ratio 0.32% in 2025). Regulations are named as context: Reg BI (17 CFR 240.15l-1), Form CRS, DOL PTE 2020-02, SEC Marketing Rule 206(4)-1, FINRA Rule 2210, SEA Rule 17a-4. People, firms, funds and accounts named on this page are fictional — characters and sample data in the working solution.

Questions

What advisors and supervisors ask about an investment proposal generator.

What is an investment proposal generator?

An investment proposal generator, also called investment proposal software or an investment proposal tool, turns a prospect's statements into a proposal an advisor can present: today's holdings and costs, a recommended portfolio and the comparison between them. Investment Proposal Generator does it with seven AI agents that read held-away statements from any custodian, price every holding from its own prospectus, X-ray overlap and concentration, test risk fit and draft a cited fee and risk proposal with every alternative on file. The advisor approves and a registered principal reviews before the client sees it.

Can it scan held-away statements from any custodian, even in another language?

Yes. The Statement Reader works as a statement scanner for prospect statements: it reads PDFs, scans and photos in the original language, converts foreign currency at a cited closing rate and reconciles each statement to its total. In the working solution a German statement from a Zürich private bank is shown beside the English. Any value under 95% confidence stops and waits for a person.

Where do the fund fees come from?

From each holding's own prospectus or KID, for the exact share class, pinned to its page; the cost library holds 18,400 products and refreshes a fee table when a newer prospectus is filed. Wrap, custody and IRA fees come from the statements, so the all-in cost includes what sits outside the funds. It also catches a C share that could convert to a cheaper class.

How does it find mutual fund overlap and concentration?

The Portfolio X-ray agent looks through each fund's holdings and shows how much of each pair of funds' equity is the same stocks, the names that appear in most of them and the largest single-stock positions. It says so when the fund holdings are older than a quarter.

Does it document Reg BI's care obligation and PTE 2020-02 rollovers?

It builds the record a principal needs to judge the recommendation: a cost-and-alternatives comparison from the same cited numbers, each cheaper alternative with a written reason, the account-type rationale, the IRA transfer documentation under PTE 2020-02 and the date Form CRS was delivered. The registered principal reviews that evidence and decides.

How does it handle hypothetical performance under the SEC Marketing Rule?

The Marketing Review agent checks every draft against your firm's versioned rule library for hypothetical, performance and promissory language. It never clears a hypothetical line without its approved disclosure and assumptions, proposes standardized net returns in place of selective claims, and sends what it cannot clear, plus a 10% sample, to your marketing compliance reviewer.

Do advisors and principals stay in control?

Yes. The agents draft, cite and escalate; they never send anything to a client, never give tax advice and never plan a sale they cannot assess. The advisor approves as maker with a reason, a registered principal approves, returns or rejects with a reason, and delivery is locked until both have signed.

How long does it take to go live?

The Agentic Solution Engine builds and deploys it from your requirements and documents — your fee schedule, model portfolios, risk questionnaire, rule library and a sample of past prospect statements — and it goes live once every quality gate has passed. We will walk you through it on your own prospects first.

See it on
your prospects.

We'll run Investment Proposal Generator on a sample of your own prospect statements, fee schedule and models.