Green claims compliance that ties every claim to its proof and each market's rules, before it is printed
Every green claim tied to its proof and each market's rules, before it is printed.
See one case, screen by screen ↓Green claims compliance software that checks marketing and label environmental claims against evidence before publication. Seven agents box every claim on a label, ad or page — written or implied — judge it by each market's rules, match it to the study or certificate that proves it, check the evidence covers what the claim says and propose wording. The compliance lead decides each change and Legal signs before print.
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Every label, ad, product page and delivery offer can carry an environmental claim: “eco-friendly”, “50% recycled”, “carbon neutral shipping”, a leaf, a globe, a seal the brand made itself. Since 27 September 2026 Directive (EU) 2024/825 applies in every member state: generic claims without recognised excellent environmental performance, neutrality claims based on offsets, whole-product claims true only of a part and sustainability labels not based on a certification scheme are banned. France already bans “biodégradable” on packaging. The burden of proof sits with the brand.
Today the marketing compliance lead checks artwork by eye days before print, chases evidence from sustainability and suppliers by email, and forwards it to a lawyer with a queue. The “eco-friendly” on the front gets caught. The leaf behind the logo, the certificate that covers the bottle but not the cap, the French panel and the old label still on shelf do not.
Estimated split against a 9-working-day median from submission to Legal sign-off, by hand and with the solution.
Seven agents find every claim, written or implied, judge it by market, match its proof and reword it; Legal signs.
Kestrel & Vane Group's Verdell brand sends ART-4471, the Verdell Citrus Surface Cleaner 750 ml EU label v3, for Germany, France, the Netherlands and Ireland. Legal sign-off is due Wed 21 Oct; the printer slot is Mon 26 Oct, for 1,200,000 labels. Here is what happens next, screen by screen, in the working solution.
Elin's home screen shows 6 items that need her, 214 claims flagged since 27 Sep — 61 banned, 153 needing evidence, of 1,026 checked — 412,000 units on shelf with a banned claim and 31 live claims whose evidence expires within 60 days. Beside it, the agents talk to her in plain words, each answer citing its source.
Register agent: “Six items need you; the Verdell label is the one with a printer slot (Mon 26 Oct). Its old version is still on shelf with two banned claims.”
Elin asks in her own words. The Rules agent answers: stock on shelf. 412,000 units carry claims banned since 27 Sep, and Legal reads the directive as giving no sell-off period. It cites the stock data and Legal's memo, and offers to open the recall view.
Brightfold Studio pushed the label from the design tool. The Intake agent recorded four markets and the printer slot; the Spotter agent boxed 8 claims — 6 written, the leaf-and-globe behind the brand name and the “GreenLeaf Choice” seal. The Rules agent judged each by market, the Evidence agent matched 6 claims to 8 documents and the Rewriter proposed 7 changes in 4 languages. Across the four markets: 4 banned, 2 need evidence, 2 substantiated.
Spotter agent: “Two are not words: the leaf-and-globe behind the brand name and the GreenLeaf Choice seal. Shoppers read both as ‘good for the planet’.”
Certificate RC-2291 covers the PET bottle body. The bill of materials shows the bottle body at 50% recycled (19.0 of 38.0 g) and the spray cap virgin PP (21.5 g): the whole pack is 19.0 of 59.5 g, 31.9%. A true fact is a misleading claim when it is shown as the whole, so the verdict is Needs evidence in all four markets. The Rewriter proposes “Bottle made with 50% recycled plastic (cap excluded)” — 52 of 56 characters, so it fits the panel.
Scope check: “Evidence does not cover the claim.”
Elin switches the market to France and the artwork shows the French panel. “Formule biodégradable” is backed by lab report T-5512 — OECD 301B, 78% in 28 days, 10-day window met — and is substantiated in Germany, the Netherlands and Ireland as “Readily biodegradable formula (OECD 301B)”. In France it is banned: French law bans the word on packaging even with a test behind it.
The Rules agent passed “Refill pouch: 70% less plastic”: LCA-0417 shows 71.1% less plastic than the 750 ml bottle. The Consumer-view agent reads the pack as a shopper would and objects: “70% less” reads as a comparison with other brands, and company policy CP-04 §5.1 asks for the basis on the same panel. Neither wins on its own. Elin adds the comparison basis: “Refill pouch uses 70% less plastic than our 750 ml bottle”.
“The agents disagree: you decide.”
Jonah's question lands in the same conversation. Elin asks the agents whether he can keep it. The Consumer-view agent answers that he can, if the globe goes: a lemon leaf next to a citrus cleaner reads as an ingredient; a leaf wrapped round a globe reads as “good for the planet”. It opens claim C7 for her.
Consumer-view agent: “Yes, if the globe goes. I opened C7: use Edit to keep the leaf and drop the globe.”
Elin edits C7 to the narrower change — keep the lemon leaf, drop the globe — with reason code EDIT-SCOPE, “Approved with a narrower change”. She approves the remaining changes as proposed with CHG-OK, and the C5 qualifier stands as RISK-OK. Nothing on the artwork changes until she decides, and every decision goes to the audit trail with its reason and sources.
“The decision, its reason and the sources are kept on the audit trail.”
Marta opens the sign-off file: every claim as submitted, its verdict, Elin's decision with its reason code, the wording to be printed and the proof behind it, and the checks before signature. She signs with SUB-OK, “All claims substantiated or changed”. The annotations go back to Brightfold Studio as 7 tracked comments for Leo Hart, 6 approved wordings enter the claim register, and the print lock is released for Aldermoor Print, Mon 26 Oct.
“Print lock holds until Legal signs.”
Label v2 of the same cleaner is on 268,000 units with “Carbon neutral shipping” and “Eco-friendly formula”. With two other products that makes 3 products and 412,000 units in Germany, France, the Netherlands and Ireland. The Register agent costs each fix — over-sticker, reprint and relabel, or withdraw — and recommends a sticker: about €61,800 in all, against about €185,400 to reprint. Each plan goes to the Brand Manager and Legal.
“Why not sell through the old stock?” — “The directive gives no sell-off period; Legal's memo LM-2026-14 says products on shelf must not carry a banned claim.”
The same label, seen by four of the people who carry it — what their week looked like, and what it looks like now.
Seven agents find every claim, written or implied, judge it by market, match its proof and reword it; Legal signs.
Pulls new or changed artwork, ads, pages and copy from the design tool, artwork system and asset library, and records markets, languages, channel, deadline and printer slot.
Finds every environmental claim, written or implied — text in every language, symbols, imagery, seals and colour fields — and boxes it on the artwork.
Applies each market's rules and company policy to each claim — the EU ban list, French law, the UK Green Claims Code, the US Green Guides — and cites the passage.
Matches each claim to life-cycle studies, certificates, lab reports, supplier declarations and offset records, and checks scope: part or whole, period, region and validity.
Proposes wording in each language that fits the panel, with the evidence that makes it true.
Reads the artwork as the average consumer would, challenges the other agents' verdicts and wording, and raises a disagreement when it reads a claim differently.
Keeps the claim register live, watches evidence expiry and rule changes, finds the artworks and units in market that carry an affected claim, and costs the fixes.
Approves each change with a reason; Legal signs before print. The agents propose; a named person decides.
Ask about any label, claim, market or pack on shelf — or tell the agents what to change. Every answer cites the rule or the document behind it.
Where are we most exposed?
Stock on shelf. 412,000 units carry claims banned since 27 Sep, and Legal reads the directive as giving no sell-off period. In the EU, the maximum fine for widespread breaches must be at least 4% of annual turnover in the countries concerned.
Why is the seal banned?
“GreenLeaf Choice” is our own mark. Since 27 Sep a sustainability label must rest on a certification scheme with independent monitoring, or be set up by a public authority. It has neither, so it is banned in all four markets. Removing it costs nothing at this stage: the artwork is not yet printed.
What changes for France?
Two things. “Formule biodégradable” must go: French law bans the word on packaging even with a test behind it. And the Triman logo with sorting information must stay; it is present.
Can we say net zero by 2040?
Not yet. A claim about future performance needs a detailed, public implementation plan, verified by an independent expert. TP-2030 has the targets but its verification is planned for Q1 2027. Hold the line until then; the electric-van claim can run now.
13 screens from the working solution, on its sample data. Pick one to see it large.
The rules the agents apply are shown market by market with the passage they cite. Company policy sits on top and can be stricter than the law. Rules are versioned; a change re-checks the claim register.
| Setting | Default | Choose from |
|---|---|---|
| Markets switched on | 10 markets: DE, FR, NL, IE, UK, US, ES, IT, PL, SE | Each market on or off; the Rules agent re-checks open items |
| Company policy | CP-04 v3: no neutrality claims in any market | Company rules on or off; approved by the Head of Legal and logged |
| Spotter confidence floor | 0.80 | 0.50 to 0.99; below it, a person confirms the box before the claim is judged |
| Evidence auto-match floor | 0.90 | 0.50 to 0.99; below it, the sustainability analyst confirms the match |
| Evidence expiry warning | 60 days | 30 · 60 · 90 days |
| Print lock | On | On · Off — no artwork is released to a printer without Legal's signature |
| Packaging approval route | Compliance → Legal · two-person sign over 1,500,000 labels | Compliance → Legal · Compliance only · Compliance → Legal → Head of Legal |
| Organic social approval route | Compliance only, unless a banned or future claim is found | Compliance → Legal · Compliance only · Compliance → Legal → Head of Legal |
Every figure is labelled: a target the solution is built to, an estimate, a typical published result, or a proven one.
“demo” = seen in the working solution, on its sample data · “target” = the design goal, measured in the live solution · “estimated” = our estimate, against a 9-working-day median to Legal sign-off in the demonstration case · “typical” = published figures (European Commission study of environmental claims in the EU, 2020: 53% vague, misleading or unfounded, 40% unsubstantiated). Rules named: Directive (EU) 2024/825, applying from 27 Sep 2026; France, Code de l'environnement L541-9-1. Kestrel & Vane Group, its brands, suppliers and the people named on this page are fictional — characters and sample data in the working solution.
Green claims compliance software that checks marketing and label environmental claims against evidence before publication. Seven agents box every claim on a label, ad or page — written or implied — judge it by each market's rules, match it to the study or certificate that proves it, check the evidence covers what the claim says and propose wording. The compliance lead decides each change and Legal signs before print.
The Spotter agent boxes symbols, imagery, seals and colour fields with the same weight as text, and says why a shopper would read them as a claim. On the sample label it found a leaf-and-globe behind the brand name and a home-made “GreenLeaf Choice” seal alongside six written claims.
The Rules agent applies each market's rules and your company policy, and cites the passage. The same artwork switches verdicts by market: “biodegradable” backed by an OECD 301B test is substantiated in Germany and banned on packaging in France. The Rewriter proposes wording in each language that fits the panel.
Yes. The Evidence agent checks scope — part or whole, period, region and validity — and shows the claim and what the evidence covers side by side. A certificate for a 50% recycled bottle body does not support “50% recycled plastic” on a pack whose cap is virgin plastic; the whole pack is 31.9%, so the agents propose “cap excluded”.
The Register agent keeps every approved claim with its evidence and expiry. When a rule changes or evidence lapses, it lists the artworks and the units in market that carry the claim, and costs each fix — sticker, reprint or withdraw — for the Brand Manager and Legal to approve.
No. The agents never change artwork, publish, print, withdraw or relabel. They propose; annotations go back to the design tool as tracked comments for the designer.
Yes. The compliance lead approves, edits or rejects each change with a reason code, and every disagreement between agents goes to a person. Legal signs every pack before print, and the print lock holds until that signature. Every step is on the audit trail.
The Agentic Solution Engine builds and deploys it from your requirements and documents — your markets, company policy, evidence library and a sample of past artwork — and it goes live once every quality gate has passed. We will walk you through it on your own labels first.
Every shipment cleared for the EU with a statement no deforested plot can reach.
1-min demoCBAM ReportingReal supplier data, not punitive defaults: a lower certificate bill, every number cited.
1-min demoESG Data Assurance ReadinessEvery figure an assurer will test, traced and fixed before fieldwork starts.
1-min demoWe'll run Green Claims Substantiation on your own artwork, evidence and markets.